永恒力俄羅斯：十年書就成功故事

時間：2022-12-29 16:11:41來源：food欄目：冷鏈新聞閱讀：

過去十年中，永恒力銷售公司已在俄羅斯嶄露頭角。今天，永恒力已被視為俄羅斯全系列物流解決方案市場的一個先驅者。

永恒力已在物料搬運設備、倉儲和物流工程領域成為俄羅斯市場的領導者。去年，公司售出超過3，000輛工業叉車，銷售點幾乎遍布整個俄羅斯，包括設于莫斯科（子公司總部所在地）、圣彼得堡、葉卡捷琳堡和新西伯利亞等地的銷售辦事處，以及分布于東起加里寧格勒、西至哈巴羅夫斯克的廣闊區域的一個中央備件倉庫及65個服務基站。

回顧永恒力在俄羅斯市場的發展，已有多年的經驗積累。早在1993年，永恒力就通過一位俄羅斯經銷商和一位德國經銷商進入俄羅斯市場。十年后，永恒力已為俄羅斯市場輸送超過5，000輛叉車。今天，有約20，000永恒力工業叉車正在俄羅斯服務。

在2003年第一季度，永恒力集團決定在俄羅斯建立自己的銷售子公司?！盎谑袌龅钠惹行枨螅覀儧Q定在莫斯科和圣彼得堡建立我們的首批樞紐中心”Stefan Demmig，時任并現任永恒力（俄羅斯）叉車常務董事回憶說。當時，超過70%的俄羅斯市場都集中在這兩個區域。

急速的市場增長也反映在了永恒力（俄羅斯）的快速增長上。與2003年相比，公司的銷售量已增長超過十倍，雇員人數也穩步上升。公司初創時，雇員不足20名，時至今日，俄羅斯已有約350名雇員。今天，在這一地球上擁有最大土地面積的國家，有約130名維修工程師為永恒力叉車服務，確保物流過程的順利進行。

“當時俄羅斯迅速增長的市場以及我們客戶的要求，在促使我們建立自己的銷售公司中起了決定性作用，”Stefan Demmig說到。當時，國際大客戶及主要的俄羅斯客戶已在期待內部物流供應商能夠提供除新叉車銷售外，還包括二手叉車銷售及叉車租賃的完整打包服務。叉車租賃主要用于搬運需求高峰期或填補新訂叉車交付前的空缺。具備反應快速、有效的密集客戶服務網絡是永恒力成功的另一重要因素?！拔覀儾粌H出售叉車，我們還具備完整、成熟的倉儲及配送中心，”Demmig補充道?！艾F在，永恒力已成為俄羅斯市場完整物流解決方案的領導者!”

Jungheinrich has been represented in Russia with its own sales subsidiary for the last ten years. Today Jungheinrich is considered a trailblazer for complete logistics solutions on the Russian market.

Jungheinrich is a market leader in Russia in the material handling equipment， warehousing and material flow engineering sector. Last year the company sold more than 3，000 industrial trucks and is represented in nearly all regions throughout the country， with sales branches in Moscow (where the main office is located)， St. Petersburg， Yekaterinburg und Novosibirsk as well as a central spare parts warehouse and a total of 65 service base stations between Kaliningrad in the west and Khabarovsk in the east.

Jungheinrich can look back on many years of experience on the Russian market. It entered the market in 1993 using a Russian and a German distributor. Ten years later Jungheinrich had already delivered over 5，000 trucks for the Russian market. Today some 20，000 Jungheinrich industrial trucks are in service in Russia.

In the first quarter of 2003 the Jungheinrich group decided to establish its own sales subsidiary in Russia. “Based on market exigencies we decided to set up our initial hubs in Moscow and St. Petersburg，” recalls Stefan Demmig， then and current Managing Director of Jungheinrich Lift Truck Russia. In those days more than 70 percent of the total Russian market was concentrated in the two Russian regions.

The turbulent pace of market growth was mirrored by the rapid growth of Jungheinrich Russia. The company’s sales volume has grown more than ten-fold compared with 2003. And the number of workers has also risen steadily. Whereas there were fewer than 20 employees back when the company was founded， now some 350 staff are employed in Russia. Today around 130 service engineers ensure that logistics processes run smoothly wherever Jungheinrich trucks are operated – in the country with the biggest land mass on earth.

“Back then the rapidly growing market in Russia and the requirements of our clients were the decisive factors that motivated us to set up our own sales subsidiary，” explains Stefan Demmig. In those days international key accounts as well as major Russian clients already expected complete service packages from intralogistics suppliers. This included， in addition to new trucks， used and rental trucks. Rental forklifts are mainly employed for handling peak demand periods or bridging the gap before a newly ordered truck is delivered. An effective and dense customer service network with rapid reaction times is another important success factor for Jungheinrich. “We not only sell forklifts， we also offer complete， logistically sophisticated warehouses and distribution centres，” adds Demmig. “Now Jungheinrich is the leader in complete logistics solutions on the Russian market!”

Jungheinrich ranks among the world’s leading companies in the material handling equipment， warehousing and material flow engineering sectors. The company is an intralogistics service and solution provider with manufacturing operations， which offers its customers a comprehensive range of forklift trucks， shelving systems， services and advice. Jungheinrich shares are traded on all German stock exchanges.

冷鏈服務業務聯系電話：19937817614